It must be interesting to create/develop characters that launch careers and become icons within the entertainment world like Dwight Schrute and Michael Scott, hear people praise them as comedy gold for those that understand the world of working in an office, and then see your characters be in a video game where the objective is essentially killing other players with guns.
Fortnite has basically become a promotional step like late night variety shows and Hot Ones. For better or worst, its a way to reach a lot of people and renew interest in your brand.
Source: Polygon
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